The Year of the Woman
In 2018, Democratic women across the country stepped up to run for Congress. In Massachusetts’ 3rd District, Democrat Lori Trahan ran for the seat vacated by Rep. Niki Tsongas. She was up against a crowded primary with 10 other candidates. Lori Trahan beat our her closest competitor in the primary, Dan Koh, by less than 150 votes and advanced to the general election after a recount. I was tasked with redesigning her website after the primary had ended to pivot to the general election.
Where We Came From
Lori’s original campaign website had served its purpose. It got her through a competitive primary but was overrun with information. There were too man places to click that took you to different places. For better or worse, political campaigns and campaign websites are focused on raising money to reach more voters. To pivot to the general election, it was time that Lori’s website reflected just that
We sought out to rebuild Lori’s website from the ground up. With the primary behind her we needed to build a web presence that was strategic and focused on the general election. Where potential voters and donors could find what they needed easily.
What We Built Together
After studying Lori’s website and her campaign we knew that work needed to be done. We made it easier for donors to give money and for potential volunteers to sign up. We made digital a priority by highlighting the need to acquire email addresses. Her new website is fully mobile responsive and easy to navigate.
Lori invested in digital and it’s paying off. With a competitive primary behind her, she’s now positioned to win the general election and has a website to be proud of.
Let’s build a website that works for you:
Web design should never be cookie cutter. There is no single approach to take. I’m excited to take the time to get to know you and your goals. Get in touch using the form below and let’s talk about your project!